A few words
Discover what you really need to do to grow using digital
There I sat, across from a really successful business owner who was pulling his hair out because he couldn’t find anyone honest and with the experience to help him with his website.
It’s a familiar story. Business owners who are outstanding in their field – be it a Doctor, Lawyer, Financial Planner, Accountant, Farmer – you name it, don’t know how to use the internet to grow their businesses and cannot seem to find someone with enough knowledge to help.
It’s not their fault.
You can’t doubt the opportunity for growth that digital presents. However, there are three big problems:
Digital is Complex
There is so much to know and understand like:
How do you deliver a great website experience for the customer?
How do you collect data from website visitors in a way that isn’t creepy?
Once you have a customer how can you use digital to make them feel special?
How do you gather data from your website and use it to make it better?
How do you maximise revenue per customer?
And this is just scratching the surface.
It’s really not possible for a business owner to understand all of this and stay on top of their own profession.
Digital is Changing
And it’s changing FAST.
You only have to look at how Facebook has changed over the years if you need any proof.
Digital ‘experts’ promoting their specific expertise as the Solution
I see this all the time.
You get a Facebook guru telling business owners that the only way to fix their digital strategy is to use Facebook.
Don’t get me wrong, Facebook is absolutely amazing but what if you spent all this money driving customers to your website only to provide a really bad experience when they get there. Great way to flush money fast.
Hearing and seeing that business owner’s frustration with these 3 problems was the moment that I decided to do something about it.
That was the day that Digital Growth Genius was born.
I always had a passion for digital but sitting with that business owner that day really showed me that there was a big opportunity to genuinely help people grow using digital.
In my near 30 year career working my way up to Chief Marketing Officer with global brands like Ford and Shell, I’d spent millions on digital and had seen what works and what doesn’t.
What also became clear during that time was my passion for all things digital.
And now that’s what I do.
I combine all this experience to help businesses grow.
We don’t just rush in to install on your website the latest digital fad. We take a step back and make sure you understand what are the real opportunities you need to focus on with your website.
No business can fix everything straight away.
That’s why we develop a prioritized action plan to show you the way to grow.
If you want an independent review of your website to work out where you should focus your precious time and money, drop us a line.
We’d love to clear the fog for you.
And give you ACTIONABLE advice.